Mustard

Terms

These terms cover your use of Mustard: mustard.team, the free AI shopping score, Mustard accounts and the brand portal. By using Mustard you agree to them. Last updated 12 November 2026.

Who we are

  • Mustard is a project of Freewheel Group Limited, registered in England and Wales, company number 10697378. Registered office: Unit 7, Tilia Road, London E5 8JB.
  • "We" and "us" mean Freewheel Group Limited. "You" means you, and the business you use Mustard for.

Who can use Mustard

  • Mustard is for businesses. You must be 18 or over and able to act for the business you sign up.

Accounts

  • Give us accurate details and keep your sign-in to yourself. You are responsible for what happens under your account.
  • If you add people to your brand, you are responsible for giving them access, and for removing it when they should no longer have it.

The free AI score

  • The AI shopping score looks at your store's public pages and at how AI assistants answer shopping questions about it. It is free and comes with no promise of any result.

Paid plans

  • You pay the fee shown when you subscribe, billed monthly in advance.
  • You can cancel any time. Cancelling takes effect at the end of the period you have paid for.
  • We do not refund part periods, except where the law requires it.
  • We tell you before a price change takes effect, and you can cancel before it does.

Connected accounts

  • You can connect Shopify and other accounts so Mustard can read your store data and, when you approve it, make changes.
  • You must be allowed to connect those accounts. Mustard only changes them when you or someone on your brand approves the change. You can disconnect any time.

AI output

  • Mustard uses AI to score stores, suggest changes and write drafts. AI can be wrong or incomplete. Check what matters before you rely on it or approve a change.

Using Mustard fairly

  • Use Mustard lawfully and only for stores and accounts you are allowed to act for.
  • Do not try to break, overload, copy or get around the limits of the service, or use it to build a competing dataset.

Your content

  • Your store data and what you send us stay yours. You let us store and use them only to run and improve Mustard for you.
  • If you send us ideas or feedback, we may use them freely.

Other services

  • Mustard works with services run by others, such as Shopify, Google, Meta, Twilio and Stripe. Their own terms apply to your use of them, and we are not responsible for them.

Text messages

  • Mustard, a project of Freewheel Group Limited, sends text messages only to people who ask for them.
  • What we send: AI score and report links, sign-in codes, brand opportunity alerts for people who turn texts on in their notification settings, and daily check-ins for people who choose texts for their check-in.
  • Message frequency varies, typically up to a few messages a week. Daily check-ins add one a day while they are on.
  • Msg & data rates may apply.
  • Reply HELP for help. Reply STOP to opt out. A STOP to one of our numbers stops the texts that number sends.
  • Consent to receive texts is not a condition of purchase.
  • Carriers are not liable for delayed or undelivered messages.
  • When you turn texts on, the box you tick reads: "Text me sign-in codes, AI score and report links, and opportunity alerts from Mustard (Freewheel Group Limited). Message frequency varies, typically up to a few a week. Msg & data rates may apply. Reply HELP for help, STOP to opt out. Consent is not a condition of purchase."
  • How we handle your number is in our privacy policy.

Privacy

Our property

  • Mustard, its software, name and design belong to us. These terms give you the right to use Mustard, nothing more.

Ending

  • You can stop using Mustard and ask us to delete your account at any time.
  • We may suspend or close an account that breaks these terms or puts others at risk.

No promises

  • We provide Mustard as it is. We do not promise it will always be available, free of errors, or that it will increase your sales.

Liability

  • Our total liability to you is limited to what you paid us in the 12 months before the claim, or GBP 100 if that is more.
  • We are not liable for lost sales, profit or data, including from a suggestion we made or a change made to your store.
  • Nothing in these terms limits liability that the law does not allow us to limit.

Changes

  • We may change Mustard and these terms. If a change matters, we will tell you by email or in Mustard before it takes effect.

Law

  • The law of England and Wales governs these terms, and its courts decide disputes. If you are a consumer, you keep any rights the law where you live gives you.

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